According to The Asahi Shimbun, mannequins doing one-arm handstands, frozen in backflips and wearing no pants represent a shift to a more casual look in the men’s clothing industry.
Sales of suits and other formal clothing for men have plummeted, particularly with the spread of teleworking and other diversifying work styles during the COVID-19 pandemic.
Men’s suit companies are now pitching clothes with an emphasis on flexibility and comfortableness to win over younger consumers and women.
Based in Fukuyama, Hiroshima Prefecture, Aoyama Trading Co., the largest formal menswear shop chain in Japan, said the idea of having mannequins strike unique poses at one of its Aoyama Tailor outlets was suggested to show off the lightness and functionality of the company’s products.
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