Australia hopes to revive the country’s post-pandemic tourism industry with a fresh marketing campaign to draw travellers from Japan and other parts of the world, making up for some of the lost revenue from big-spending Chinese visitors.
Trade Minister Don Farrell said he expected pent-up demand from foreign tourists to visit would kick in once ticket prices fell and airlines put on more flights.
The new campaign was revealed on a giant billboard in Tokyo’s popular Shinjuku district of bars and restaurants recently. Featuring an animated kangaroo named Ruby, the slogan is “Come and say G’day”.
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