According to The Asahi Shimbun, Kirin Brewery Co., a relatively new and unknown player in Japan’s whisky market, is looking overseas to make its mark.
The company, known more as a beer-brewing giant, has set a target of increasing its whisky sales abroad to around 3.5 billion yen (US$ 27 million) by 2030, more than seven times the figure in 2022. Kirin Brewery’s own estimate shows it has only about a 2 to 3 percent share of the domestic whisky market, well behind Suntory Spirits Ltd. and Nikka Whisky Distilling Co. https://www.asahi.com/ajw/articles/14867445
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