According to The Nikkei Asia, amid challenges posed by the weather, inflation-hit consumers and China, Japanese trading house Marubeni is attempting to increase its exports of beef to its home market from cows it fattens in the eastern part of Australia.
Three decades ago, almost all the beef Marubeni exported from Rangers Valley went to Japan; it now accounts for less than 10% of the company's sales. These days it mainly exports tongue and skirt steaks to Japan, which is one of the few countries that consumes these cuts. Faced with the global challenges of today, though, the Tokyo-based company is stepping up efforts to increase its beef sales in Japan. Beef from Rangers Valley, in the eastern Australian state of New South Wales, was praised for its palatability by visitors who tasted samples at Marubeni's booth at a food fair held in mid-February at the Makuhari Messe event hall in Chiba, south of Tokyo. The company displayed big hunks of red marbled meat that charmed visitors. https://asia.nikkei.com/Business/Food-Beverage/Japan-s-Marubeni-looks-to-hook-its-home-market-on-Aussie-beef
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