According to The Nikkei Asia, Japan hopes to see spending by foreign tourists go up 25% to 200,000 yen (USD 1,532) each in 2025 by attracting affluent jet-setters and having travelers stay for longer.
The new spending target, set under a draft tourism promotion proposal compiled Thursday, is 41,000 yen higher than the 159,000 yen spent in 2019, before the COVID-19 pandemic. The three-year plan, presented by the Ministry of Land, Infrastructure, Transport and Tourism to a panel of experts for discussion, seeks to direct visitors toward less-traveled regions. https://asia.nikkei.com/Business/Travel-Leisure/Japan-targets-1-500-for-spending-by-foreign-visitors
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