According to The Australian Financial Review, Tasmanian tourism operator Rob Pennicott said the Apple Isle's "quirky but different" approach, as well as more manageable size and unique attractions, was helping it snare a bigger share of tourists from the mainland.
The island state is experiencing a record surge in international visitors as Chinese and American tourists seek a more unique travel experience on their holiday to Australia beyond the Sydney Harbour Bridge and the Great Barrier Reef in Queensland.
With international visitor spending topping $40 billion in December for the first time, Tasmania is also leading the nation on spending growth, up 32 per cent in the past 12 months to $497 million.
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