According to The Australian Financial Review, an Aussie tech company has won a key deal with a high-end Japanese apple exporter that will give end consumers the ability to trace the origin of fruit.
Brisbane-based Fresh Supply Co has penned a contract to provide its traceability system to Tokyo-based Nihon Agri and two of its apple packing facilities, after what co-founder David Inderias described as a tough process.
"It took a long time to get a yes," Mr Inderias said. "There was no wining and dining – it was me in a shed getting my hands dirty, understanding what they're all about."
The 35-year-old explained that to be able to build the relationship he had to spend time in northern Japan at the apple packing facilities that handle the fruit marketed and sold by Nihon.
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