According to The Australian Financial Review, oil major Shell is launching itself into the fast-growing household battery market and will for the first time start selling energy products directly to Australian consumers through the acquisition of Germany's Sonnen.
The takeover, announced in London recently, represents another significant stride by Shell into the consumer energy market, following on from its acquisition of UK-based household energy and broadband provider First Utility 12 months ago.
It comes just days after Shell's head in Australia, Zoe Yujnovich, confirmed the energy giant's ambitions to extend its New Energies business into the domestic market, including developing a 120-megawatt solar project in Queensland, building on its alliance with Sonnen and potentially entering the retail electricity and gas market longer-term.
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