According to The Australian Financial Review, Jetstar new CEO, Gareth Evans, plans to grow and improve the airline through four key areas: more integration with parent Qantas Airways; leveraging technology; customer service and crucially, looking for opportunities on its international routes.
Jetstar has now been operating for 13 years, booked $1.9 billion in revenue last half, excluding Japan and the Pacific, and accounted for about one third of group profit – means, by nature, there's less low-hanging fruit to pluck.
Evans doesn't want to rank them, though is obviously excited by the potential of Qantas and Jetstar working together more closely. That includes better planning routes, right through to sharing baggage belts at regional airports to ensure customers get their bags faster.
Improving technology is another potential area of collaboration and cost-sharing, though Evans says that while all the low-cost carriers are talking about improving the customer experience with more sophisticated technology (for example, updating customers with alerts while on the way to the airport, or offering specials tailored to their previous purchases) there's no "stand-out" in terms of carriers that have successfully implemented this.
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