According to the Asahi Shimbun, major beer companies are opening a series of interactive facilities in central Tokyo where visitors can tour brewing facilities and enjoy the world of the brands. With sales of beer-based beverages on the decline due to young people's shift away from alcohol and other factors, the companies hope to provide a point of contact to convey the appeal of their beverages to consumers.
In April, Sapporo Beer opened YEBISU BREWERY TOKYO, a brand experience facility for its flagship Yebisu beer, in Ebisu, Tokyo. Visitors can tour the brewing facilities for free and drink beer made there for a fee. Asahi Breweries operates a facility in Ginza, Tokyo, where visitors can enjoy the world of its mainstay Super Dry for a limited period from late April to the end of September. There is a ride-type attraction where visitors can experience the beer production process, and the admission fee is 700 yen (AUD 7), which includes a glass of beer. For an extra fee, visitors can also experience pouring their own draft beer. At the end of May, Kirin Brewery reopened Spring Valley Brewery Tokyo, a restaurant with brewing facilities, in Daikanyama, Tokyo. Visitors can enjoy about 15 types of craft beer and food to go with them, along with art and music. https://digital.asahi.com/articles/ASS6P05V2S6PUTFK00VM.html
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