According to The Nikkei Asian Review, a new food catering service in Japan is helping working mothers with small kids catch a break from the time-consuming drudgery of cooking meals.
Sharedine, a startup founded by three mothers who know the problems that face working couples and mothers with newborns, dispatches chefs to homes, where they prepare meals that can be refrigerated and served later.
Hiroko Gon, a 35-year-old mother of two, says the service "was really helpful right after my second child was born." The Tokyo resident had wanted to cook meals that would help her get back into shape, but the demands of her newborn made this too much of a chore, prompting her to reach out to Sharedine.
The startup kicked off operations in May, the brainchild of Hikari Iida, 35, now Sharedine's CEO and a former employee of Boston Consulting Group.
About 90% of Sharedine's chefs are food professionals with qualifications in nutrition and cooking, and are categorized by their specialties, such as menus for newborns or post-childbirth and nursing. They set their own fees, which range from 5,000 yen to 12,000 yen ($US 45 to $90) for three hours.
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