According to The Australian Financial Review, Caltex Australia is driving up its investment in technologies including petrol payment apps and automatic number plate recognition that could bill drivers without them having to leave their cars.
The chain's chief information officer Viv Da Ros said three million Australians use Caltex each week, but it needed to focus on a growing demand for convenience and rethink how it engages with drivers to increase loyalty.
Mr Da Ros said he hoped the number plate technology would eventually be rolled into a monthly bill so drivers would no longer have to pay each time they fill up.
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