According to The Australian Financial Review, the Queensland capital has this week been hosting Dreamtime, Tourism Australia's signature incentive showcase, which attempts to lock in companies who reward loyal employees with a trip Down Under as well as tempt conferences and events to Australia.
The overall business incentive market in Australia is worth between $14 billion and $28 billion each year, with the international business incentive market now the third largest yielding market for Australian tourism operators, with $3.7 billion spent in the year to June. There were more than 846,000 business events visitors over the same period up 4 per cent on the previous year.
Brisbane is banking on the massive redevelopment in its CBD, including the $1 billion-plus Queen's Wharf integrated resort and casino as well as the Howard Smith Wharves redevelopment near the Storey Bridge, will lure visitors back to the city which has traditionally been used as a stepping stone to the Gold and Sunshine Coasts as well as Great Barrier Reef in North Queensland.
Brisbane Airport's new $1.35 billion third runway is also due for completion in 2020 will be able to boost the number of flights from 227,000 in 2014-15 to over 360,000 by 2035.
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