According to The Australian Financial Review, Afterpay has been attracting more than 11,000 new customers each day for the past eight weeks, a faster-than-expected growth rate that has boosted total customers to 5.2 million.
Afterpay announced a strategic partnership with Visa in the United States to help it acquire new merchants by smoothing integration processes, and said customers and merchants had been joining the platform in its newest market of the United Kingdom at a faster rate than they did in the US.
Analysts say Afterpay’s ability to serve data insights to retailers will attract it to merchants. “Domestically, they have strong market share and with their data they know a lot about customer behaviour, spending trends, and how different generations spend.
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