After originally anticipating a soft launch mid-November, some suppliers now expect Amazon to kick off its expanded offer around November 24 to coincide with Black Friday and Cyber Monday (November 27) online shopping promotions which have become almost as popular in Australia as in the US.
Amazon's Australian country manager Rocco Braeuniger is set to make his first public appearance at the sellers summit and reveal details about the timing of the launch of Amazon's Marketplace and first-party retail offers during his keynote address
Even suppliers who have already started listing their products onto amazon.com.au have been left in the dark about the exact launch plans.
Amazon said last month more than 500 businesses had expressed interest in selling on Amazon Marketplace since it confirmed in April it would roll out its retail offering in Australia.
Marketplace sellers would be responsible for delivering products to consumers, at least until Amazon launched its Fulfilment by Amazon service.
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