According to The Asahi Shimbun today, Kentucky Fried Chicken (KFC) Japan Ltd. is raising the bar by putting alcoholic drinks on sale at its Takadanobaba outlet in Tokyo.
The fast-food joint in Shinjuku Ward will open its doors April 1 after renovation to turn it from a conventional-style outlet into a bar serving drinks in the evening.
The beverage menu includes “Colonel High,” a highball developed jointly with Suntory Liquors Ltd., which will be sold for a tax-inclusive 460 yen (US$4.10). KFC says it's the ideal drink to wash down fried chicken and will be dispensed from a golden tap.
KFC Takadanobaba will sell about 40 kinds of alcoholic drinks including craft beer and wine. The outlet will open at 7 am and turn into a bar at 5 pm. About 30 kinds of special meals will still be served during the evening including smoked chicken, and of course, its trademark fried chicken.
KFC hopes to open similar outlets across Japan in the hopes of attracting customers during the evening.
The fast-food chain has served alcoholic drinks in the past, but the plan failed to take off as most customers opted for takeout.
Ref: http://ajw.asahi.com/article/business/AJ201603300060
If you want to read this article in Japanese, please see the following link:
http://www.j-abc.com/jp-blog/148
The fast-food joint in Shinjuku Ward will open its doors April 1 after renovation to turn it from a conventional-style outlet into a bar serving drinks in the evening.
The beverage menu includes “Colonel High,” a highball developed jointly with Suntory Liquors Ltd., which will be sold for a tax-inclusive 460 yen (US$4.10). KFC says it's the ideal drink to wash down fried chicken and will be dispensed from a golden tap.
KFC Takadanobaba will sell about 40 kinds of alcoholic drinks including craft beer and wine. The outlet will open at 7 am and turn into a bar at 5 pm. About 30 kinds of special meals will still be served during the evening including smoked chicken, and of course, its trademark fried chicken.
KFC hopes to open similar outlets across Japan in the hopes of attracting customers during the evening.
The fast-food chain has served alcoholic drinks in the past, but the plan failed to take off as most customers opted for takeout.
Ref: http://ajw.asahi.com/article/business/AJ201603300060
If you want to read this article in Japanese, please see the following link:
http://www.j-abc.com/jp-blog/148
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