According to The Australian Financial Review, coffee, oatmeal and instant beverages have joined the list of Australian products most desired by Chinese consumers, the latest research by China e-commerce giant Alibaba's business-to-consumer platform Tmall Global and Chinese research firm CBNData shows.
Health and nutrition supplements from Swisse and Blackmores continue to be popular with Chinese buyers as is milk powder despite the recent importation changes by Chinese authorities.
"Australia ranked as the fifth highest country selling cross-border in to China on Tmall Global in 2016. Its leading brands included Swisse, Chemist Warehouse, Blackmores and Devondale," the report also said.
The four other countries are the US, Japan, Korea and Germany.
Chinese buyers like beauty products, diapers, strollers and baby products from Japan.
Other top performing brands from Australia include NaturesWay and even Woolworths.
Chemist Warehouse continues to be the darling of the Australian retailers on TMall, selling $25 million worth of products in just over an hour on Chinese trading day Singles Day in November last year.
Tmall said online sales have grown 30 per cent in 2016 compared to the year before and buyers are becoming more "quality aware".
The number of categories of goods doubled to 3700, sourced from 63 countries.
The biggest spenders come from Shanghai, Beijing, Hangzhou, Guangzhou and Shenzhen in China and 50 per cent of the buyers are younger customers born after 1988.
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