A global luxury Hotel Group, The Langham Hospitality Group, wants to expand their business in Australia with new brand and management model because of customer demand.

According to The Australian Financial Review today, Luxury Hotel Group, The Langham, is looking at more properties in Australia as it tries to grow its brand to capture North American baby boomers, its global chief executive says.

Langham Hospitality Group global chief executive Robert Warman said the company would love to have a property in north Queensland and Perth.

"I'd love to have a resort up near the Great Barrier Reef because we have a huge market from China and we hope to have something there very soon," Mr Warman said.

"We've also been looking in Perth. We would very much like to grow in Australia. It's a matter of getting the opportunities."

Occupancy rates for the group's two hotels, Melbourne and Sydney, have doubled in the past year, Mr Warman said.

Mr Warman said the company was shifting away from the owner-occupier model to managing hotels under The Langham brand.

"Up until a few years ago we really were mostly a company that owned and operated. We have found that over the past couple of years more and more of our customers have asked us to get in more locations so it wasn't feasible at growing at this rate owning all our hotels. For the first time in the last 12 months we have managed a few hotels in China for someone else using The Langham name."

He said this is particularly the case with the group's new brand of hotels, Cordis, which will open its first hotel open in Mongkok, Hong Kong in August, in what was the Langham Place, with another five to be announced.

Mr Warman said the brand was less rigid and formal than The Langham offering, aimed at the business traveller and families.

He said the new brand, which is yet to be launched in Australia, had the ability to grow faster than The Langham.

"It's a little more accessible to more people," he said.

"Once we open the Mongkok Cordis we will actively pursue opportunities outside the Hong Kong and Chinese markets."

Ref: http://www.afr.com/business/tourism/the-langham-sizes-up-great-barrier-reef-perth-20150730-gil2jn

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