Mr Adams, who worked as a consultant with Facebook in its early years to launch video on to the network in 2006, is now an executive director of the ASX-listed app startup and says he got the same feeling with Thred as he did when he started working with Facebook.
"Everyone has too many contacts, we use too many apps and at the moment we have to go between search engines, messaging and apps like Uber. It's too messy and it's an obvious problem that everyone has that we're solving ubiquitously."
The app aggregates a user's messaging, email, social media and commerce apps into one platform, allowing people to manage their communications from one place and also communicate to Facebook or Twitter contacts without needing a phone number.
When a message is sent to someone using Thred, they will be able to receive it without needing to download the app, but Mr Adams believes it will prompt rapid user growth as more and more people will find out about the platform.
At this stage Thred is integrated with all the major social networks. In the coming months it intends to rapidly expand and add integrations with platforms like Uber and restaurant booking and food-ordering websites or apps. This will allow users to do everything from one app without needing to jump between platforms.
If the user is looking for a place to go with friends for dinner, they will be able to look up a restaurant using Thred's in-built search functionality, book the restaurant and then order the Uber from the one app, as well as messaging their friends.
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